The Soulful Salesman

Two Centuries of Humor, Stories, and Advice
By Ronald D. Solberg
10 Digit ISBN:
13 Digit ISBN: 978-1-63413-815-4
LCCN: 2015915703
Price: $18.95
Trim: 6x9
Format (pb/hc): Paperback
Pages: 182
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In perhaps the most comprehensive and entertaining treasury of salesman lore ever published, The Soulful Salesman provides us with the best of the best of salesman humor, advice, and stories.

The book’s message is the timeless advice and counsel of nearly 200 different figures. The book also features dozens of stories, anecdotes, jokes, riddles, definitions, and one-liners, spanning more than two centuries of Americana. Solberg includes personal essays that tap into his personal experience with salespeople who have influenced him.

Solberg’s “Soulful Salesman” represents the universal everyman and everywoman who worked our ways and byways and is a record of what these, the most successful of all time, said and did to make the sale. Solberg trusts their stories and advice may help readers make their own sales, whatever, wherever, and whenever they may be.


Solberg grew up as the son of a Fuller Brush Man, eventually becoming a door-to-door salesman, working his way through college by selling brushes brooms, and waxes. Following graduation, he taught high school English and journalism before working as a Chicago-area association and corporate public relations and marketing executive. Most recently, after completing his first book on the history of America’s traveling salesman—The Whizbangs of Oohs and Ahs—he was recruited by the Illinois Humanities Council to serve on the organization’s Road Scholar speaker’s bureau program for a two-year stint to speak about his favorite topic—the traveling salesman.